The state of electronic signing in the Nordics 2025 – Insights from research

Visma Sign’s Nordic brand study from March 2025 shows that e-signing continues to grow steadily across the region – but clear differences remain between markets.

The research examined the state of e-signing, barriers to adoption and how Visma Sign is positioned against competitors in Finland, Sweden, Norway and Denmark.

E-signing adoption in the Nordics: Denmark and Norway leading the way

According to the study, Denmark and Norway have the highest adoption rates for e-signing compared to Finland and Sweden.

• Norway increased from 57% (2023) to 62% (2024) and has held that level into 2025.
• Denmark currently leads with 69% adoption in 2025. There is no comparable data from earlier years, making Denmark an interesting market to follow moving forward.
• Finland has remained consistently high at 56–57% (2023–2025), showing that e-signing is fully embedded in everyday business.
• Sweden saw strong growth from 39% (2023) to 47% (2024), but the 2025 rise is more modest (48%).

Digital signing usage in 2025

• Denmark: 69%
• Norway: 62%
• Finland: 57%
• Sweden: 48%

Finland: Visma Sign remains the clear market leader

Visma Sign continues to hold a strong leadership position in Finland. It is the most recognised (72%), most considered (44%) and most preferred (32%) e-signature service.

Finnish companies value Visma Sign for its ease of use, security, and reliability. Electronic signing is most commonly used in sales, administrative documents, and HR processes.

Sweden: A more competitive landscape

Competition has intensified significantly in Sweden. Still, Visma Sign remains the most chosen primary service (15%).

Swedish organisations rely on e-signing especially for administrative work and HR documentation.

Norway: Strong and steady e-signing growth

Norway continues to show solid e-signing usage, especially in sales and administrative workflows. Growth is expected to strengthen further among larger companies during the next year.

Denmark: High adoption – and strong awareness of Visma Sign

Denmark stands out with very high e-signing usage (69%) despite only 45% paying for a dedicated service.

25% of respondents recognised theVisma Sign brand – close to the most recognised provider (33%).

In Denmark, e-signing is used most often in administrative documentation and sales.

What drives e-signing service selection in the Nordics?

Across all Nordic countries, businesses choose e-signing solutions based on:

• Ease of use (FIN 61%, NOR 70%, SWE 59%, DEN 42%)
• Security and strong authentication
• Transparent and predictable pricing

The most valued benefits are improved operational efficiency, reduced paper use, stronger data security, and a smoother customer experience.

Looking ahead: E-signing continues to grow across the Nordics

E-signing has become a standard part of business operations across the region. More than half of companies already using e-signing in every Nordic country expect usage to increase in the coming year.

This creates strong momentum for services like Visma Sign, particularly in cross-border workflows and enterprise-level adoption.

Minna Hirvonen works in content marketing at Visma Solutions. She values useful and informative written content, she became a content creator back in 2004 to help curious readers find the answers they’re looking for in digital channels.